Key skills
- Google Marketing Platform (GMP) Suite expertise—DV360, Campaign Manager, Google Ads, GTM
- Programmatic display advertising implementation and troubleshooting
- Data layer and JavaScript tag management
- Campaign trafficking, QA, and optimization processes
- SQL and data analysis for reporting and performantion validation
- Marketing automation platform integration (HubSpot, Salesforce, Marketo)
- Communication and cross-functional project coordination
Frequently asked questions
What does a Display Ops Implementation Specialist do on a day-to-day basis?
Display Ops Implementation Specialists manage the technical setup and execution of programmatic display advertising campaigns. Day-to-day responsibilities include trafficking campaigns in Google Marketing Platform (DV360, Campaign Manager, or Google Ads), implementing and QA-testing audience segments and conversions, troubleshooting tag-firing and data collection issues, collaborating with creative and media teams on campaign requirements, and monitoring campaign performance metrics. They serve as the technical bridge between creative strategy and platform implementation.
What qualifications and certifications should we look for when hiring?
Strong candidates typically hold Google Analytics certifications (GA4 Certified Associate or Professional) and Google Ads certifications. Experience with Google Marketing Platform tools is essential, along with 2-5 years in digital marketing operations or programmatic advertising roles. Familiarity with advertising technology (AdTech) ecosystems, tag management systems, and hands-on campaign QA is highly valuable. Some candidates may hold IAB Certified Digital Advertising Professional credentials. When recruiting through ECLARO, we help identify candidates whose certifications and platform experience align with your specific tech stack.
How do I hire a Display Ops Implementation Specialist through ECLARO?
ECLARO specializes in placing qualified Display Ops Implementation Specialists as both contract and full-time professionals. Contact our staffing team with your specific requirements—whether you need someone for a 3-month campaign sprint, ongoing operations support, or a permanent hire. We'll identify candidates with the exact platform expertise and certification level you need, handle vetting and onboarding, and provide ongoing support to ensure a successful placement.
What technical tools and platforms should candidates be proficient in?
Essential tools include Google Display & Video 360 (DV360), Google Campaign Manager, Google Analytics 4, Google Tag Manager, and Google Ads. Candidates should understand audience management, conversion tracking, and remarketing pixel implementation. Many positions also require experience with marketing automation platforms (HubSpot, Salesforce, Marketo), CRM systems, and basic SQL for reporting and data validation. Familiarity with ad verification vendors and brand safety tools is a plus.
Ways to hire through ECLARO
ECLARO can fill this role through contract or contract-to-hire staffing, direct placement, an Employer of Record (EOR), recruitment process outsourcing (RPO), or a dedicated offshore team in the Philippines (ECAPTIVE).