Roles and Skills
ECLARO delivers top talent for a variety of Marketing Copywriter roles, tailored to meet different project needs, skills and levels of experience and expertise. Although the specifics and titles may vary for each individual business, our experienced recruiters have a track record of success in helping businesses hire at all levels
Junior Marketing Copywriters
Focus on writing basic marketing content, assisting in the creation of promotional materials and supporting the marketing team with various tasks.
Mid-Level Marketing Copywriters
Handle more complex writing tasks, integrate marketing messages with overall campaign strategies and contribute to the development of new marketing initiatives.
Senior Marketing Copywriters
Lead content strategy and development, create and implement comprehensive marketing copy solutions and manage large-scale marketing projects from start to finish.
Key skills
- Persuasive writing and messaging across digital platforms
- SEO copywriting and keyword integration
- Brand voice consistency and tone adaptation
- Content strategy and audience targeting
- Copy editing and proofreading
- CMS and marketing automation tools (HubSpot, WordPress, etc.)
- Data-driven decision making and A/B testing
Frequently asked questions
What does a Marketing Copywriter do day-to-day?
Marketing Copywriters develop compelling written content for websites, email campaigns, landing pages, ads, and social media. Daily work includes researching target audiences, writing headlines and body copy optimized for conversions, collaborating with designers and marketers, revising copy based on feedback, and monitoring content performance metrics. They balance brand guidelines with audience psychology to drive engagement and sales.
What qualifications should I look for in a Marketing Copywriter?
Strong candidates typically have 2-5 years of professional copywriting or marketing experience, a portfolio demonstrating results (traffic, conversions, engagement), proficiency in SEO copywriting, and familiarity with marketing platforms like email and CMS tools. Many hold degrees in marketing, communications, or journalism. Certifications in digital marketing or copywriting are valuable but not always required. The most important qualification is a proven ability to write persuasive copy that converts.
How does ECLARO help me hire a Marketing Copywriter?
ECLARO sources, vets, and places qualified copywriters tailored to your specific needs—whether you need someone for a contract project, seasonal campaign, or full-time hire. We handle the entire recruitment process, including skills assessment and background verification, so you can focus on your business. We also support both short-term staffing solutions and permanent placements.
What's the difference between a Marketing Copywriter and a Content Writer?
Marketing Copywriters focus on persuasion and conversion—writing sales pages, ads, emails, and promotional content designed to drive action. Content Writers typically create educational, informational, or thought-leadership content like blog posts and whitepapers. Many professionals excel in both, but copywriters prioritize business results and ROI, while content writers prioritize audience education and engagement. Both roles are valuable depending on your marketing goals.
Ways to hire through ECLARO
ECLARO can fill this role through contract or contract-to-hire staffing, direct placement, an Employer of Record (EOR), recruitment process outsourcing (RPO), or a dedicated offshore team in the Philippines (ECAPTIVE).