Roles and Skills
ECLARO delivers top talent for a variety of Marketing Manager roles, tailored to meet different project needs, skills and levels of experience and expertise. Although the specifics and titles may vary for each individual business, our experienced recruiters have a track record of success in helping businesses hire at all levels
Junior Marketing Manager
Assist in the development and implementation of marketing campaigns, manage social media accounts, support creation of marketing materials.
Mid-Level Marketing Manager
Develop and execute promotional marketing strategies, manage marketing campaigns, collaborate with sales and product teams.
Senior Marketing Manager
Develop long-term marketing strategies, manage marketing budget, lead marketing department and oversee initiatives.
Key skills
- Insurance industry knowledge and compliance expertise (HIPAA, state regulations, underwriting principles)
- Digital marketing strategy and campaign management across multiple channels
- Data analysis and marketing analytics (ROI measurement, attribution modeling, conversion tracking)
- Lead generation and customer acquisition funnel optimization
- Email marketing and marketing automation platform expertise
- Content marketing and thought leadership development
- Project management and cross-functional team collaboration
Frequently asked questions
What does an Insurance Marketing Manager do day-to-day?
An Insurance Marketing Manager develops and executes marketing campaigns to attract qualified insurance prospects and customers. Daily responsibilities in lude creating marketing strategies, managing digital advertising spend, analyzing campaign performance metrics, coordinating with sales teams on lead quality, and ensuring all marketing materials comply with industry regulations. They work across email, paid search, social media, content, and direct mail to build brand awareness and drive policy acquisition.
What qualifications and experience should we look for?
Look for candidates with 3-5+ years of marketing experience, preferably in insurance or a heavily regulated industry. Key qualifications include a bachelor's degree in marketing, business, or related field; proficiency with marketing automation and analytics tools; strong understanding of insurance products and compliance requirements; and proven success managing multi-channel campaigns with measurable ROI. Many candidates also have Google Analytics, HubSpot, or similar platform certifications.
How do we find and hire an Insurance Marketing Manager through staffing?
ECLARO specializes in placing qualified Insurance Marketing Managers for both direct hire and contract roles. We pre-screen candidates for industry knowledge, marketing expertise, and compliance understanding—saving your recruiting team time. We manage the vetting process and handle placement logistics, allowing you to focus on onboarding. Whether you need a permanent hire or temporary coverage during a campaign push, we match you with professionals who understand your business needs.
What makes a strong Insurance Marketing Manager different from general marketers?
Insurance marketing requires deep knowledge of compliance, consumer protection laws, and product nuances that general marketers lack. Strong candidates in this role understand HIPAA, state insurance regulations, and underwriting principles. They know how to craft messaging that's both compelling and legally compliant, manage high-touch customer acquisition in a regulated space, and balance aggressive growth goals with strict compliance requirements. This specialization commands higher compensation and is critical for sustainable marketing performance in insurance.
Ways to hire through ECLARO
ECLARO can fill this role through contract or contract-to-hire staffing, direct placement, an Employer of Record (EOR), recruitment process outsourcing (RPO), or a dedicated offshore team in the Philippines (ECAPTIVE).